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Drawing on thirty years of empirical research, this book reveals
the diversity of managerial practices that may be observed
throughout the world, even in places where companies are using
management methods that appear identical. Using data from over
fifty countries, it presents a new theoretical approach to cultural
diversity whereby culture is considered a filter through which
people understand reality and give it meaning. This interpretative
perspective reminds us that interactions within organizational
contexts are primarily social, and thus conceived differently from
one culture to another. This is fundamental to our understanding of
the challenges of globalization and the powerful forces that foster
the international homogenization of management practices.
Leadership, decision-making, customer relations, ethics and
corporate social responsibility, and interpersonal and corporate
communication are just some aspects of management underpinned and
influenced by cultural variation. In response to this intellectual
and practical challenge this book provides methodological
guidelines to enable researchers and practitioners to engage in an
alternative approach to cross-cultural management.
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